ADVERTISING / JINGLES

Many corporations don’t take seriously the importance of advertising their business in a professional way. They think that the cost effective way is to use prerecorded canned music and stock talent at the local radio / television station. This approach often nets average results in advertising as the ads simply blend in with others like it.

At Unity Gain, our approach to creating a custom message or jingle for advertising has proven success in the past. Typically, the process is as follows:

• Initial Meeting - our initial meeting is key in determining the target audience which in turn creates a pathway for our campaign to net the best possible results.
• Storyboard - a concept is laid out clearly for both of us to develop and refine prior to implementation.
• Drafts - versions of the concept come to life as we review and modify the spoken word / musical idea and direction.
• Finished Product - a professional product is presented in a variety of versions and lengths to provide to the radio / television market.

In house professionals are available at every stage of the process from concept creation, spoken word and/or music talent to packaging, presentation and coordination of on-air play time. Contact Unity Gain Recording for examples to hear, see and evaluate.